Monday, February 16, 2009

V Day - Romantic Or Too Commercial?

We ask the question, has the traditional day of expressing love become too commercial?

According to Wikipedia, Valentine’s Day is a day of mutually exchanging love notes in the form of “valentines”, the sending of which was fashionable in nineteenth century Great Britain.

Has this day lost its meaning? Valentine’s Day cards now creep into the shops right after Christmas. Advertising encourages spending. Should affection be measured by the amount you spend? Does your significant other expect the roses, the chocolates, the night in a hotel or for some, that thrilling blue box from Tiffany’s?

There was a bar in Sydney holding an Anti-Valentine’s Day event, it was very popular although held a couple of nights before the actual day. Was this a way of two bites of that commercial cherry by holding another event on the night?

It seems expected that hotels have a special offer available for Valentine’s Day. Our “Be Our Valentine” two night package was indeed successful. Are we buying into the commercialisation or just providing what we’re being asked for? What do you look for in a romantic hotel package – a suite, dinner, champagne, breakfast in bed?

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